Best Trademark Services in 2024: Hassle-Free Filing & Registration

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Securing your brand in today’s highly competitive business landscape is more important than ever when starting an LLC. Trademark registration protects your brand’s identity, reputation, and market position. With many trademark services available, choosing the right one for your business can be overwhelming. Whether you’re a small business owner, entrepreneur, or an established corporation, this guide will be valuable in helping you decide on the best trademark services.

A strong and distinct trademark can be the key to building a successful and sustainable brand. By registering your trademark, you protect your brand from potential infringement and gain exclusive rights to use it throughout the United States. LLCBase aims to provide you with a clear understanding of the trademark, the benefits of registering your trademark, and the best services that can assist you in achieving your goals. So, let’s dive in and explore the world of trademark services and how they can help you safeguard your brand’s future.

What is a Trademark

A trademark is a word, phrase, symbol, design, or any combination of these elements that identifies and distinguishes the source of goods or services of one party from those of others. Trademarks are important for businesses to protect their brand identity and prevent consumer confusion in the marketplace.

Types of Trademarks

Here are the types of trademarks that a business can register:

  1. Word marks: Word marks are trademarks that consist solely of text, such as a business or product name, and do not include design elements or logos.
  2. Design marks: Design marks are trademarks that incorporate graphical elements, such as logos, symbols, or stylized text. These marks can be used with word marks or as standalone trademarks.
  3. Slogans: Slogans are short phrases that convey a brand’s message or value proposition and can be registered as trademarks to protect their use in commerce.
  4. Trade dress: Trade dress refers to the overall appearance and packaging of a product or service, including elements such as color schemes, shapes, and textures. Trade dress can be protected as a trademark if it is distinctive and serves to identify the source of the goods or services.

Why Register a Trademark for Small Businesses

Neglecting to register your trademarks can endanger your business brand. Under general common law, trademarks only offer protection if another entity infringes on your brand, putting the onus on you to provide evidence that your brand came into existence first.’
As previously highlighted, neglecting to register your trademarks can endanger your limited liability company. Under general common law, trademarks only offer protection if another entity infringes on your brand, putting the onus on you to provide evidence that your brand came into existence first.

It’s crucial to ensure the uniqueness of your branding to avoid infringing on another company’s design or catchphrase. In certain scenarios, this might not pose an issue. For instance, if you own a Flop Jacks restaurant and an existing shoe business bearing the same name. As long as there isn’t any confusion between the two brands and their respective categories, both businesses can continue to operate without issues.

Registering a trademark protects against potential legal complexities if someone alleges your branding infringes on their designs or vice versa. It’s a preventive measure to safeguard your brand property from infringement claims.

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$599 + Federal Fee

  • Trademark Search

  • Trademark Registration

  • Trademark monitoring


  • Single Subscription

  • Trademark Registration

  • Attorney service for Trademark

Top 8 Trademark Services of 2023

We compiled the list of the best trademark registration services to help you along with its plans and pros and cons.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

1. LegalZoom

LegalZoom is a well-known legal service provider offering various services, including trademark registration. With their extensive experience and resources, they can provide comprehensive support throughout the registration process. LegalZoom offers online resources, personalized customer support, and attorney consultations to help businesses register trademarks successfully. They have served millions of customers since their inception in 2001.

The cost of trademark services offered by LegalZoom depends on your specific requirements, with pricing plans beginning at no cost for the basic package. Additionally, they provide outstanding customer assistance to address any inquiries or concerns you may encounter during the process. Read our top LegalZoom Competitors review to know how it highly and broadly differs from other service providers.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

LegalZoom offers reliable trademark search, registration, and monitoring services. Their trademark search helps ensure availability for registration, while their monitoring services protect your intellectual property.

Their trademark registration package includes the following:

  • Federal Trademark Search: Starts at $199
  • Trademark Registration: $599 + Federal Fees
  • Trademark Monitoring: $175 per year

Secure your brand’s future with the assistance of a lawyer. You stand a 94% chance of successfully registering your trademark with professional assistance. Check our comprehensive LegalZoom review for more details.

Should your initial mark fail to get approval, we will absorb the $599 registration fee for a different mark. Enjoy stress-free registration knowing your attorney will thoroughly investigate your chosen mark, handle the filing process, and navigate any minor obstacles.
If your lawyer anticipates potential issues with your first mark preference, a secondary trademark search will be conducted at no extra cost.

LegalZoom, one of the best LLC formation services, also provides business formation service packages, starting at $0 for the basic package with additional costs for more comprehensive services. They offer excellent customer support throughout the trademark process.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Basic Plan: $0 plus state filing fees

The Basic Plan offers:

  • Preparation and filing of Articles of Organization
  • Name availability search
  • Lifetime customer support
  • Standard LLC formation process

Pro Plan: $249 plus state filing fees

The Pro Plan offers:

  • Access to operating agreement templates
  • Employer Identification Number (EIN)
  • Business licenses and permits guide
  • Tax and insurance guidance
  • Financial account authorization letter

Premium Plan: $299 plus state filing fees

The Premium Plan offers:

  • 30-day attorney services subscription
  • Additional business services like websites and email
  • Comprehensive trademark registration services
  • Extensive legal resources and business tools
  • Easy-to-use online system
  • Available legal advisors for assistance
  • Relatively expensive compared to other providers
  • Mixed reviews regarding customer service
  • Frequent upselling of additional services
Best Trademark Services in 2023: Hassle-Free Filing & Registration

2. RocketLawyer

RocketLawyer provides various legal services, including trademark registration assistance. Their membership-based model allows businesses to access various legal services at an affordable price. RocketLawyer offers a simple and user-friendly platform, making it easy for businesses to register their trademarks. In addition to trademark registration, they provide access to legal documents, attorney consultations, and other legal services.

Attorneys may charge a hefty fee for handling your trademark application, but RocketLawyer offers an affordable alternative at just $699.99 for non-members and $349.99 for new or existing Premium members. New members can enjoy a 50% discount and a FREE 7-Day Trial of Premium monthly membership, automatically applied during checkout (though this can be removed if you prefer to pay full price). Sign in as an existing Premium member, and your discount will instantly apply at checkout.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Please note that USPTO fees, typically between $250-$350 per filing class, are not included and must be paid directly to the USPTO without additional charges or markups.

Pricing for RocketLawyer’s services depends on your needs and membership status. Non-members can access their trademark services at a higher price, while members receive discounts on trademark services as part of their membership. RocketLawyer offers exceptional customer support to help you through the trademark process. Read our exhaustive RocketLawyer review to know more about their amazing services.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Free Trial: $0 plus USPTO fees

The Free Trial offers:

  • Consult a lawyer for legal questions
  • Document defense on RocketLawyer documents
  • Create, edit, and sign documents
  • Free incorporation filing for new members (only state fees apply)
  • 30-minute consultation on new legal matters
  • Discounts on legal services

To sign up for the free trial, visit RocketLawyer’s website and create an account. Remember that you’ll automatically be enrolled in the Premium plan after the trial period, which costs $39.99 monthly unless you cancel the subscription before the trial ends.

Premium Plan: $349.99 plus USPTO fees

The Premium Plan offers:

  • Unlimited access to legal documents
  • Ask a lawyer unlimited legal questions
  • Document Defense® on RocketLawyer documents
  • 30-minute free consultation on new legal matters
  • Discounted legal services
  • Free incorporation services for new businesses
  • Easy-to-use online platform
  • Offers additional features such as legal documents and attorney consultation
  • A subscription package is available, which includes reduced pricing on trademark registration
  • Charges extra for some features that are commonly included in other services
  • Some mixed reviews regarding customer support
  • Non-subscribers can find their services quite expensive
Best Trademark Services in 2023: Hassle-Free Filing & Registration

3. Inc Authority

Inc Authority offers trademark registration services alongside their business formation and compliance solutions. They provide personalized support and additional services like domain registration and website design. Inc Authority offers a free trademark consultation to help businesses understand the process and requirements for registering a trademark. Their team of experts ensures a smooth registration process.

Inc Authority provides reliable trademark search, registration, and monitoring services for your LLC. Their trademark search ensures that your desired trademark is available for registration by identifying potential conflicts with existing trademarks. Once registered, they offer monitoring services to protect your intellectual property from infringement. Peruse our thorough review of Inc Authority to gain further insight into their impressive services.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Establishing a common law trademark through usage is cost-free. However, obtaining a federally registered trademark can be more expensive, typically from $3,000 to $4,000. Exploring the right trademark option that fits your needs and budget is essential to safeguard your brand.

Federal Trademark Package

  • Extensive U.S. Search: This comprises a comprehensive scrutiny of the USPTO’s records, along with all 50 state trademark databases, corporate names, and domain names, ensuring the utmost assurance.
  • Quick 24-Hour E-Filing: Your application will be electronically submitted to the USPTO within one business day after we have received your completed application.
  • Trademark Expertise: A qualified trademark specialist will prepare and submit your trademark documentation.
  • Government Filing Cost: The package includes the government registration fee for one category of goods or services.
  • Trademark Monitoring: Consistent trademark surveillance will alert you of potential infringements for three years.
  • Lifetime Access to Client Success Team: You’ll have constant access to status reports and guided support throughout each phase of the registration process, reminders for all trademark registration renewal dates, and easy access to have all your queries answered by trademark specialists.

Inc Authority, as one of the best registered agent services, offers plans that vary in price from $0 to $499 annually, plus additional state filing charges. For the first year, services from a registered agent are included in all their business establishment plans, even the basic one.

However, a fee of $179 is required after this initial year. The basic plan can be customized with optional add-ons such as EIN acquisition and expedited filing, with prices ranging between $10 and $197. To secure these rates, a call to the company is required.

Take a look at their distinct features and pricing schemes:

  • Entry LLC Formation Package ($0 plus State Fees): It comprises a business name availability verification, registered agent service by the Authority, S Corp forms filing, digital documents, tax planning consultation, credit assistance, and the accessibility of customer service reps via email or phone.
  • Starter Business Bundle ($399 plus State Fees): This package builds on the basic one by adding an LLC operating agreement, state filing of articles, a company record book, meeting minutes and resolution documentation, an employer identification number, annual compliance alerts, website domain registration, a tax consultation, and a dedicated success advisor.
  • Business LLC Executive Bundle ($499 plus State Fees): Besides everything from the previous two packages, it includes a business license report and business credit provisions.
  • Tycoon LLC Business Bundle ($799 plus State Fees): This all-encompassing package includes everything from the previous bundles, express processing, a business credit coach, a credit building mechanism, a business credit dashboard, and credit bureau registration.

Inc Authority is a fitting choice for entrepreneurs searching for a budget-friendly, comprehensive solution for business incorporation and registered agent services. Inc Authority could be the ideal company for you if you’re looking for minimal upfront costs and a first year of complimentary registered agent services.

  • Competitive pricing for trademark registration
  • Additional business formation services offered
  • Customized packages available
  • High customer service ratings
  • Non-transparent pricing for premium services
  • Limited online resources for trademark registration
  • Geographic coverage is limited compared to other service providers
Best Trademark Services in 2023: Hassle-Free Filing & Registration

4. MyCorporation

MyCorporation specializes in business formation and compliance services, including trademark registration. They provide personalized support and additional services, such as annual report filing and registered agent services. MyCorporation offers comprehensive trademark search and filing assistance to ensure businesses receive the protection they need.

MyCorporation’s services include a trademark search that checks federal, state, and common law databases, ensuring your desired trademark is available. They guide clients through trademark registration and handling communication with the United States Patent and Trademark Office (USPTO).

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Additionally, they offer a trademark watch service that monitors your registered trademark for potential infringements. MyCorporation’s pricing starts from $99 plus government fees for the basic trademark search and registration package, with the trademark watch service available for an additional fee. Known for its excellent customer support, MyCorporation has numerous positive online reviews, reflecting its high customer satisfaction.

Though not the cheapest option in the market, MyCorporation proves its worth with an extensive list of features. Despite the slightly higher pricing of the entry-level plan compared to its competitors, it remains a viable consideration.

Depending on the business structure you opt for, MyCorporation provides four business formation packages as follows:

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Basic Plan: $99 plus state filing fees

The Basic Plan offers:

  • Articles of Incorporation
  • Name Availability Search

Standard Plan: $124 plus state filing fees

The Standard Plan offers:

  • Articles of Incorporation
  • Name Availability Search
  • Bylaws, Minutes, and Waivers
  • Annual Report service

Deluxe Plan: $224 plus state filing fees

The Deluxe Plan offers:

  • Articles of Incorporation
  • Name Availability Search
  • Bylaws, Minutes, and Waivers
  • Annual Report service
  • Registered Agent services

Premium Plan: $324 plus state filing fees

The Premium Plan offers:

  • Articles of Incorporation
  • Name Availability Search
  • Bylaws, Minutes, and Waivers
  • Annual Report service
  • Registered Agent services
  • MaintainMyBiz services

Please note that the Registered agent service, which starts from $120 annually, is not included in the Basic or Standard packages.

Of the four packages available, the Deluxe package comes highly recommended. This suggestion is because it encompasses the registered agent in its services, which is mandatory to form a company, resulting in no extra costs.

  • Experienced in intellectual property services
  • Offers customized solutions for trademark registration
  • Comprehensive legal resources available
  • Reliable customer support
  • Pricing is higher compared to other competitors
  • No attorney consultations are included in the base pricing
  • Limited bundled services for trademark registration
Best Trademark Services in 2023: Hassle-Free Filing & Registration

5. Swyft Filings

Swyft Filings offers various business services, including trademark registration assistance. Their focus on speed and efficiency makes them popular for businesses looking for a quick and straightforward registration process. Swyft Filings provides personalized support throughout the registration process, helping businesses navigate the complexities of trademark law.

Swyft Filings, partnering with Trademark Engine, provides an effortless means to secure your trademark rights. A trademark helps safeguard your brand’s distinctive name, logo, or tagline against potential infringements from rivals. The biggest and most reputable brands are all associated with a trademark that certifies their authenticity and uniqueness.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

For a cost of $99, excluding the USPTO fees, Swyft Filings enables you to register a trademark. The service includes guidance through a seamless process, requiring you to answer a few straightforward questions. Once completed, you will possess a trademark and the accompanying assurance of ownership. This key component offers protection against potential imitations and competition in the market.

Swyft Filings also offers three service tiers for establishing a new LLC; Basic, Standard, and Premium. Pricing for these plans ranges from $49 (Basic) to $149 (Standard) and, finally, $299 (Premium). Let’s delve deeper into the details of each package.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Basic Plan: $49 plus state filing fees

The Basic plan from Swyft Filings is priced at $49, excluding the state filing fee. Its services comprise checking your business name’s availability and submitting your organization’s articles to the Secretary of State. Additional benefits include:

  • Online access to your incorporation documents.
  • Lifetime customer support.
  • Complimentary domain name.
  • First-class shipping and handling of your incorporation documents.
  • Free copy of the organizer document.

This document transfers control of the LLC from the organizer to the initial members, especially if the organizer does not intend to own the LLC in the long run.

Standard Plan: $149 plus state filing fees

Upgrading to the Standard plan, costing $149, plus the state filing fee, results in access to additional services in addition to what the Basic plan offers. These include:

  • Acquiring an EIN – a number that identifies your business to the IRS and others.
  • An operating agreement defines the LLC’s rules when no standard agreement exists.
  • A banking resolution that gives someone the authority to open a business bank account in the LLC’s name.
  • Customized organizational minutes that set out the LLC’s primary meeting requirements.

Premium Plan: $299 plus state filing fees

Lastly, the Premium plan from Swyft Filings comes for $299, plus the state filing fee. Along with the services of the Standard plan, you get the benefit of expedited filing and a digital LLC kit providing:

  • A custom digital seal.
  • 20 tailored stock certificates.
  • Ownership ledger.

Bear in mind, however, that the time taken for express filing varies from state to state. For example, while California takes five business days, Illinois only requires one.

  • Provides affordable trademark registration services
  • Offers in-house copyright, patent, and trademark services
  • Offers good online resources for intellectual property
  • Does not include legal consultations as part of their services
  • Limited availability of legal advisors to assist with complex trademark issues
Best Trademark Services in 2023: Hassle-Free Filing & Registration

6. Trademark Plus

Trademark Plus specializes in trademark registration services, offering comprehensive search and filing assistance. Their flat-fee pricing model and satisfaction guarantee make them attractive for businesses seeking trademark protection. Trademark Plus also offers ongoing trademark monitoring and enforcement services to ensure businesses maintain their intellectual property rights.

Trademark Plus has, for over two decades, established a reputation for excellence in providing online trademark services. They have been a dependable partner to thousands of customers, assisting them with their diverse trademark needs. As a foremost authority in the field, they made an indelible mark as a leading provider of online document filing services.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Whether you’re looking to register a new trademark, conduct a comprehensive trademark search, or maintain an existing trademark registration with the United States Patent and Trademark Office (USPTO), Trademark Plus is your trusted aid. Its mission is to provide an effortless and cost-effective process for individuals and businesses to protect their unique trademarks.

For over 21 years, Trademark Plus has revolutionized the trademark registration process, transforming it from a typically daunting venture to a simple and cost-effective one. Through its straightforward online platform, anyone can shield their product name or business trademark without breaking the bank.

Trademark Plus provides two distinctive pricing packages, the Standard Package and the Attorney-Led Package.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Standard Package: $199 plus state filing fees

Priced at $199, including federal fees, the Standard Package includes an exhaustive federal trademark search when you complete the application form. It indicates potential marks like yours by sound, spelling, or translation. You’ll receive a report for assessment and making necessary modifications.

However, this package has its limitations. Despite its affordable price, this package doesn’t involve guidance from a trademark attorney, which could lead to less informed decisions. It underscores the fact that Trademark Plus is not a legal firm.

With this package, Trademark Plus collects your completed form, executes a search, allows you to review the report at your discretion, and submits your specified trademark.

Attorney-Led Package: $500 plus state filing fees

The premium Attorney-Led Package is priced at $500, with the possibility of up to $300 discount, and includes federal fees. This package offers all the Standard package features but with the added advantage of having an attorney review your application and search report.

This attorney collaboration significantly augments your chances of getting your trademark registered. However, the cost of this package might deter some. One major drawback is that post the trademark application filing; the collaborating attorney is not responsible for any further legal disputes or USPTO inquiries about your mark.

  • Specializes in trademark registration services
  • Offers competitive pricing
  • Provides comprehensive trademark databases
  • Boasts an experienced team of trademark specialists
  • Does not offer additional business services
  • Limited customer support channels
  • No attorney consultations available with basic service packages
Best Trademark Services in 2023: Hassle-Free Filing & Registration

7. JPG Legal

JPG Legal is a law firm specializing in trademark registration and enforcement. With their personalized approach and focus on intellectual property law, they offer expert guidance and support throughout the registration process. JPG Legal provides comprehensive trademark search and filing assistance and ongoing monitoring and enforcement services.

JPG Legal offers several packages tailored to the client’s varying needs for legal aid. A fully licensed U.S. attorney manages their commitment to assisting clients in handling federal trademark applications.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Starting with the Basic Package costing $499 +state filing fee, JPG Legal pledges to cater to minimal responses and filing needs. Clients can opt for this package if they seek assistance filing their applications.

Next is the Value Package, costing $799 + state filing fee, which includes the services of the Basic Package, along with added services such as opinion, a comprehensive USPTO database, and common law conflict searches performed by the attorney. This package includes a free second search on an alternative mark if needed. In addition, the attorney drafted an expert legal opinion on the prospect of success for the client’s trademark and forwarded it via email—a service valued at $399.

The most inclusive offering from JPG Legal is the Safe Package. Priced at $1,299 + state filing fee, this package accommodates all the Basic and Value Packages services, including drafting and filing major responses. In addition, the attorney also researches, drafts, and files any necessary legal argument to overcome any major USPTO Office Actions, a vital service typically priced at $999.

Each package guarantees that an attorney will monitor the application throughout its lifespan. For guidance at any stage of the process, a legal expert will be available to answer client questions. Finally, all clients receive a complimentary one-year membership for Markhound Watch, valued at $249, signaling JPG Legal’s commitment to providing comprehensive and valued assistance throughout the process.

  • Specializes exclusively in trademark law
  • Registered attorneys handle the entire trademark registration process
  • Provides extensive resources on trademark law through their website
  • Offers transparent and flat-fee pricing
  • Limited range of services outside of trademark registration
  • Being a smaller firm, there may be longer processing times for trademark applications
  • No bundled services for additional business formation needs
Best Trademark Services in 2023: Hassle-Free Filing & Registration

8. Trademark Center

Trademark Center provides trademark services, including registration assistance, monitoring, and enforcement. Their team of experienced attorneys and professionals can help businesses navigate the complexities of trademark law. Trademark Center offers personalized support and guidance throughout registration, ensuring businesses receive the protection they need.

Trademark Center offers dependable trademark registration services with competitive pricing. Their basic package starts at $300, excluding state fees, and they also provide additional services for an extra fee. The company is well-regarded for its excellent customer support, with representatives available via phone, email, and live chat. Numerous positive online reviews highlight their efficiency, expertise, and commitment to customer satisfaction.

Best Trademark Services in 2023: Hassle-Free Filing & Registration

Standard Package: $300 plus USPTO filing fees

The Standard Package offers:

  • Federal Direct Hit Search
  • Creation and submission of your trademark application
  • Quarterly Federal Trademark Monitoring Services (six months covered)
  • Scheduling and tracking for the duration of your trademark
  • Consultation with a trademark lawyer
  • Addressing non-substantive office motions
  • Alerts for any office motions or USPTO queries

Premium Package: $495 plus USPTO filing fees

The Premium Package provides:

  • Extensive Federal, State, and Common Law Search with a legal report
  • Creation and submission of your trademark application
  • Quarterly Federal Trademark Monitoring Services (one year covered)
  • Scheduling and tracking for the duration of your trademark
  • Consultation with a trademark lawyer
  • Addressing non-substantive office motions
  • Alerts for any office motions or USPTO queries


  • Specializes in trademark registrations, demonstrating expertise in the field
  • Offers a free trademark search before registration, ensuring availability
  • Provides additional services such as domain name registration for comprehensive trademark protection
  • Offers a simple and user-friendly online platform for a seamless registration


  • Limited availability of additional legal and business services beyond trademark registration
  • It does not offer bundled options for discounted pricing on combined services
  • Limited customer reviews make it difficult to assess the company’s reputation

Benefits of Registering a Trademark

Registering a trademark with the United States Patent and Trademark Office (USPTO) provides several benefits, including:

  • Exclusive rights to use the trademark in commerce across the United States: When you register your trademark with the USPTO, you gain the exclusive right to use it with the goods or services specified in your application. Any other business can legally use the same or a confusingly similar mark for related goods or services with your permission. This exclusive right allows you to establish and maintain a strong brand identity, differentiate your products or services from competitors, and build brand loyalty among consumers.
  • The ability to enforce trademark rights against infringers in federal court: Registering your trademark gives you the legal standing to enforce your rights against infringers in federal court. If another business uses your registered trademark without your permission, you can file a lawsuit for trademark infringement and seek monetary damages, injunctive relief, and, in some cases, attorney’s fees. This enforcement power helps protect your brand’s reputation and market position from potential harm caused by unauthorized trademark use.
  • The right to use the ® symbol, signifying federal registration: Once your trademark is registered, you have the right to use the ® symbol alongside your mark. This symbol signifies that your trademark is federally registered and serves as a public notice of your ownership and exclusive rights. Using the ® symbol can deter potential infringers and demonstrate to consumers that you take your brand protection seriously.
  • Deterrence of potential infringers through public notice of trademark ownership: Registering your trademark with the USPTO involves publishing your mark in the Official Gazette and listing it in the USPTO’s online database. This public notice of your trademark ownership can deter potential infringers from using your mark or a similar one. They are more likely to be aware of your rights and the potential consequences of infringement.
  • The ability to record the trademark with U.S. Customs and Border Protection to prevent the importation of infringing goods: Registering your trademark allows you to record it with U.S. Customs and Border Protection (CBP). By doing so, you enable CBP to monitor imports and seize counterfeit or infringing goods that bear your trademark before they enter the United States. This added layer of protection can be particularly valuable for businesses that face issues with counterfeit products or unauthorized distribution of their goods, helping to maintain the integrity of your brand and protect your investment in your trademark.

Criteria for Evaluating Trademark Services

Here are the criteria when choosing the best trademark service for you.

  1. Experience and expertise: When selecting a trademark service provider, consider their experience and expertise in trademark law and registration. Providers with a proven track record in successfully registering and protecting trademarks can be invaluable assets in ensuring a smooth registration process.
  2. Pricing and fees: Compare the pricing and fees of various trademark service providers to ensure you get the best investment value. Remember that the cheapest option may only sometimes be the best, and weighing the costs against the expertise and services is essential.
  3. Customer reviews and testimonials: Customer reviews and testimonials can provide valuable insights into the quality of service and level of customer satisfaction a trademark service provider provides. Look for providers with a history of positive feedback and success stories.
  4. Additional services: Some trademark service providers may offer additional services, such as copyright registration, patent services, or business formation assistance. Consider whether these additional services might benefit your business and if the provider can serve as a one-stop shop for your intellectual property needs.

Trademark vs. Copyright vs. Patent

While trademarks, copyrights, and patents all fall under the umbrella of intellectual property protection, they serve different purposes and protect different types of work:


Trademarks are designed to protect specific words, phrases, symbols, logos, and designs that identify the source of goods or services and distinguish them from those of others. The primary purpose of a trademark is to prevent consumer confusion and protect the goodwill associated with a particular brand.

Trademark registration grants the owner exclusive rights to use the mark in connection with specific goods or services and the right to enforce those rights against potential infringers. Trademarks can be renewed indefinitely as long as they continue to be used in commerce and fulfill renewal requirements.


Copyrights protect original works of authorship, such as novels, poems, songs, paintings, photographs, movies, and software code. Copyright protection is automatically granted to the creator of the work upon its creation without the need for formal registration.

However, registering a copyright with the U.S. Copyright Office provides additional benefits, such as the ability to enforce your rights through federal courts and seek statutory damages for infringement. Copyright protection generally lasts for the author’s life plus 70 years, after which the work enters the public domain and can be used freely by others.


Patents protect new, useful, and non-obvious inventions or discoveries, such as machines, processes, chemical compositions, and certain types of plants. Patent protection is granted by the United States Patent and Trademark Office (USPTO) after a rigorous examination process to ensure that the invention meets the necessary criteria.

A granted patent gives the inventor the exclusive right to make, use, sell, and import the invention for a limited period: 20 years for utility patents and 15 years for design patents from the application date. Once the patent term expires, the invention becomes part of the public domain, allowing others to use, manufacture, or sell the invention without the need for permission from the patent holder.

Tips for Maintaining and Protecting Your Trademark

If you want to register your trademark, consider these tips for a seamless trademark registration.

  • Renewing your trademark registration: Periodic renewals are required to maintain your trademark registration. In the United States, the first renewal is due between the fifth and sixth year after registration, with subsequent renewals required every ten years.
  • Monitoring and enforcing trademark rights: It’s essential for trademark owners to actively monitor the marketplace for potential infringement and enforce their trademark rights when necessary. This can include sending cease and desist letters, filing oppositions, or pursuing legal action.
  • Dealing with trademark infringement: If you discover potential trademark infringement, it’s important to consult with a trademark attorney or service provider to determine the best course of action for protecting your rights.
  • Expanding your trademark portfolio: As your business grows, it may be necessary to register additional trademarks to protect new product lines, services, or brand elements. Reviewing your trademark portfolio can help ensure comprehensive protection for your brand.


What are the types of trademarks?

Broadly, trademarks fall into four categories: generic marks, descriptive marks, suggestive marks, and arbitrary or fanciful marks. Trademarks could also be further categorized as a logo, name, tagline, sound, etc.

Why should a small business register a trademark?

Registering a trademark gives a small business exclusive rights to use a certain name, logo, tagline, or sound that represents its brand. This helps protect the business’s brand identity and enables them to take legal action against any party that uses these trademarks without permission.

Which are some of the best trademark services we have in 2023?

The top eight trademark services in 2023 are LegalZoom, RocketLawyer, Inc Authority, MyCorporation, Swyft Filings, Trademark Plus, JPG Legal, and Trademark Center.

What are the benefits of registering a trademark?

Registering a trademark secures your exclusive rights to use it, which prevents it from being used by others without your consent. It also grants you legal protection against infringement, promotes brand recognition, and enhances your business reputation.

What is LegalZoom?

LegalZoom is a trademark service recognized for its comprehensive service offering. They offer an easy-to-use system for filing your trademark, with legal advice and monitoring services.

Can you tell me about RocketLawyer?

RocketLawyer provides legal forms, services, and advice for various legal needs, including trademark registration. They offer step-by-step guidance through the trademark process.

What is the specialty of Inc Authority?

Inc Authority helps businesses incorporate, and they also offer trademark filing services. Their standout feature is their use of machine learning to simplify and speed up the process.

How does MyCorporation help with trademark registration?

MyCorporation offers comprehensive services for businesses, including trademark registration. They have a user-friendly platform and offer ongoing customer support.

What makes Swyft Filings a good choice for trademark filing?

Swyft Filings stands out for its efficiency, budget-friendly pricing, and customer service. They also provide a user-friendly platform that makes filing a trademark hassle-free.

What kind of service does Trademark Plus provide?

Trademark Plus offers reliable and fast trademark registration services. They offer competitive pricing and have an easy system for filing your trademark.

What should I know about JPG Legal?

JPG Legal is a law firm that specializes in trademark law. They take care of your entire trademark registration process and offer a personalized service.

What is the Trademark Center?

Trademark Center provides bespoke trademark services with guaranteed results. They offer personalized advice and comprehensive trademark registration services.

What are the criteria for evaluating trademark services?

Criteria for evaluation include pricing, ease of use, customer support, comprehensiveness of services, and reputation of the service provider.

What is the difference between a trademark, a copyright, and a patent?

A trademark legally protects brand names and logos used in business. A copyright protects original works of authorship, like books, music, and films, while a patent protects inventions.

Can I register my trademark internationally?

Yes, many of the trademark services also offer international trademark registration options.

What happens if my trademark is infringed upon?

If your registered trademark is being used without your consent, you can take legal action against the infringer to stop further infringement and seek damages.

How is my trademark application processed?

The trademark service provider you choose will prepare your application, file it, and monitor its progress through the application process. They also provide legal advice if needed.

How long does it take to register a trademark?

The time it takes to register a trademark can vary, depending on factors such as the trademark’s complexity and the government office’s response time, but typically it can take several months.

Is it necessary to renew my trademark registration?

Yes, trademark registrations can typically last indefinitely as long as you are actively using your trademark in commerce and renew it periodically.

Can I modify my trademark after registration?

Once a trademark is registered, you cannot alter it. You would have to submit a new application for the modified trademark, which means you would need to go through the application process again.

How to Choose the Best Trademark Service for Your Business

First and foremost, it is essential to consider the reputation and credibility of the trademark service provider you are considering. Conduct thorough research to learn about their track record, client testimonials, and any awards or recognition they may have received. A reputable trademark service provider should have a proven history of delivering high-quality services and helping businesses successfully protect their brand assets.

Additionally, you should evaluate the expertise and experience of the trademark service provider’s team. Understanding the qualifications and backgrounds of the professionals who will be working on your trademarks is crucial in ensuring that they have the knowledge and skills required to handle your specific needs effectively. Look for a service provider with a team of experienced trademark attorneys and experts who specialize in intellectual property law and have a deep understanding of trademark registration processes.

Another important factor to consider when choosing a trademark service is the range of services they offer. Your business may require various trademark-related services beyond just registration, such as trademark monitoring, enforcement, and protection. Therefore, it is beneficial to work with a service provider that offers a comprehensive suite of services to address all your trademark needs under one roof. This can help streamline the process and ensure consistency in your trademark strategy.

Cost is also an important consideration when selecting a trademark service provider. While it is essential to factor in the budget for your trademark protection efforts, it is equally crucial to not compromise the quality of services for lower fees. Be wary of service providers offering significantly lower costs, as this may indicate a lack of expertise or resources to provide effective trademark services. Instead, focus on finding a service provider that offers competitive pricing while delivering high-quality services that align with your business goals.

Lastly, it is important to consider the level of customer service and support provided by the trademark service provider. Trademark registration can be a complex and time-consuming process, so having a service provider that offers responsive and reliable customer support can make a significant difference in your experience. Look for a provider that is accessible, communicative, and committed to addressing your questions and concerns promptly.

In conclusion, selecting the best trademark service for your business requires careful consideration of several factors, including reputation, expertise, range of services, cost, and customer support. By taking the time to research and evaluate potential service providers based on these criteria, you can make an informed decision that will help safeguard your brand and set your business up for success in the long term.


Choosing the right trademark service provider plays a critical role in ensuring the protection and success of your brand. A reliable and experienced provider can guide you through the complex trademark registration process and help you avoid potential pitfalls. This guide has provided you with an overview of the top trademark service providers in the industry, offering a comparison of their features, pricing, and customer reviews. It’s now up to you to consider your specific needs and decide which service provider best suits your business.

In conclusion, protecting your brand is essential to building a successful business. By understanding the importance of trademark registration, its benefits, and the various service providers available, you can confidently choose the best trademark service for your needs. With the right partner, you can secure your brand’s future and continue to grow and thrive in the competitive marketplace. Don’t leave your brand’s protection to chance; invest in a reputable trademark service provider today and ensure the long-term success of your business.

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