10 Best Small Business Insurance of 2024

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Starting a small business can be an exciting and fulfilling endeavor, but it’s vital to safeguard your investment with the right insurance coverage. As you start an LLC, conducting thorough research is important as selecting the most suitable small business insurance that fits your needs.

Numerous insurance providers offer a broad range of coverage options, and picking the best small business insurance can require significant time and effort. However, don’t worry! Our aim at LLCBase is to assist you in navigating this critical aspect of running a successful business. This guide will introduce you to some of the best small business insurance options for 2023, focusing on their distinct offerings, eligibility guidelines, financial strength, and customer satisfaction levels.

What is a Business Insurance

Business insurance is a broad coverage designed to protect businesses from financial losses due to unforeseen circumstances. These circumstances may include damage to property or assets, liability claims, employee-related risks, and interruption of business operations. Insurance protection is crucial for businesses to continue operations despite risks and unforeseen disruptive events.

Different types of business insurance coverage are available depending on the business’s specific needs. For example, property insurance covers losses to property such as buildings, equipment, and inventory. Liability insurance covers legal liabilities for injuries or damages caused to others by the company or its employees. Workers’ compensation insurance benefits employees injured or sick from work-related activities. Commercial auto insurance covers company vehicles or employees driving for business purposes.

Business insurance is not a legal requirement in the USA, but certain types of insurance may be mandated depending on the state, especially workers’ compensation and unemployment insurance. Businesses often choose to invest in insurance policies not only because it’s financially prudent in case of accidents or lawsuits but also to foster trust with clients, employees, and investors. It’s recommended that businesses work with an experienced insurance agent to help assess their risks and needs.

Small Business Insurance Coverage

As a small business owner, securing comprehensive insurance coverage is critical to your risk management plan. Here are some areas that are usually covered under a business insurance policy:

  • Liabilities, including third-party bodily harm and property damage that occur as a result of business operations
  • Miscalculations or oversights linked to professional responsibilities
  • Damage to the property owned by the business
  • Work-related injuries or illnesses suffered by employees
  • Auto accidents involving vehicles owned by the business
  • Cyberattacks and data breaches affecting the business
  • Loss of income due to incidents covered by your policy
  • Claims stemming from accusations of wrongful termination, discrimination, or harassment

However, it is important to note that business insurance policies typically exclude certain losses. These can include:

  • Intentional acts of damage or harm perpetrated by the business
  • Damage caused by regular usage and customary wear and tear
  • Events like floods and earthquakes, unless they are specifically included in the policy
  • Dishonest or criminal acts executed by employees
  • Losses arise from business activities that haven’t been disclosed to the insurance provider.

Securing the right insurance ensures you are not personally liable for these unpredicted events, safeguarding your business’s financial health. Therefore, finding suitable small business insurance contributes to the success and longevity of your limited liability company, allowing you to focus on the growth and operation of your business with peace of mind.

Also Read: 6 Best Banks for Small Businesses in 2023

Best Small Business Insurance of 2023

Here are the top-rated small business insurance providers for the year 2023. These companies have been recognized for their outstanding services and coverage options.

1. Allianz

Allianz is a worldwide known provider of insurance and financial services, and it has successfully established a strong presence across more than 70 countries. Customers can avail of various insurance coverages from Allianz, including general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A+ (Superior)
Allianz Insurance

Being recognized for its comprehensive coverage options and global expertise, Allianz enjoys a good reputation in the industry. In addition, the firm also has a strong financial rating, further enhancing its reliability. Hence, Allianz stands out as a reliable choice for small businesses searching for far-reaching insurance solutions.

  • Provides extensive coverage options
  • Boasts robust financial reliability
  • Has a significant worldwide presence and expertise
  • Scarce online resources available for managing policies
  • Lack of specialization in the small business sector

2. Allstate

Allstate has gained a reputation as a notable insurance provider on a national level, presenting a wide range of adaptable insurance policies suitable for small businesses with a workforce of up to 500 individuals. They provide an array of coverage plans which comprise general liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Must be a small business with up to 500 employees
  • Complaint Level: Average
  • A.M. Best Financial Strength Rating: A+ (Superior)
Allstate Insurance

Allstate is applauded for its skill in providing personalized services via local agents while offering online tools for managing policies, which offers convenience for small business proprietors. The blend of accessible tools and local service makes Allstate a go-to choice for small business insurance needs.

  • The ability to tailor coverage options
  • Personalized service from local representatives
  • Access to online tools to manage your policy
  • Coverage is not specific to certain industries
  • Customer service reviews are varied

3. Clear Blue Insurance

Clear Blue Insurance is a distinctive insurance provider specializing in niche areas and accommodating hard-to-insure risks. They offer customized insurance coverage for smaller-scale businesses, including options for general liability, professional liability, and commercial property insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A- (Excellent)
Clear Blue Insurance

They have a commendable financial standing and a dedication to underwriting distinctive risks. This commitment and strength make Clear Blue Insurance an excellent choice for businesses seeking personalized insurance solutions.

  • Specializes in providing insurance for niche and high-risk categories
  • Offers custom-made coverage options
  • Possesses a solid financial standing
  • Inadequate online tools for managing policies
  • Has low market recognition

4. Farmers Insurance

Farmers Insurance, a nationwide insurance provider, presents an extensive array of coverage possibilities to cater to small businesses with a staff count of up to 500. Their insurance products encapsulate general liability coverage, commercial property coverage, workers’ compensation, and industry-specific coverage options.

  • Eligibility Criteria: Must be a small business with up to 500 employees
  • Complaint Level: Average
  • A.M. Best Financial Strength Rating: A (Excellent)
Farmers Insurance

Farmers Insurance sets itself apart through the provision of custom-tailored service courtesy of their local agents and their strong dedication towards addressing various industry requirements. Their commitment to comprehensive coverage and customized service makes them a preferred option for small businesses seeking insurance solutions.

  • Numerous coverage options are available
  • Benefits from personalized service from local agents
  • Industry-targeted coverages offered
  • Limited tools for managing policies online
  • Customer service reviews are inconsistent

5. Acuity

Acuity is an insurance provider primarily serving a specific region, providing exhaustive coverage alternatives for small businesses. Their policies encompass general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A+ (Superior)
Acuity Insurance

Acuity has earned an admirable reputation for its outstanding customer service and the convenient online policy management tools they offer. In addition, they maintain a sturdy financial standing. This combination of factors makes Acuity a dependable insurance option for small business owners.

  • Offers a broad range of insurance options
  • Highly regarded for its exceptional customer service
  • Provides tools for managing policies online
  • Services not accessible in some states
  • Lack of targeted coverage for specific industries

6. CNA

CNA is a prominent insurance provider, furnishing various coverage alternatives for small enterprises. Their portfolio includes insurance options such as general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A (Excellent)
CNA Insurance

Known for its robust financial standing and coverage tailored to specific industries, CNA has built a reputation of trust and reliability. This and its broad range of offerings make it an excellent option for businesses searching for comprehensive insurance packages.

  • A comprehensive selection of coverage options
  • Impressive financial stability
  • Offers specialized coverages for different industries
  • Restricted online tools for managing policy
  • Varying levels of customer service feedback

7. Frankenmuth Insurance

Frankenmuth Insurance, a regional insurance provider, provides a wide scope of comprehensive coverage options specifically tailored for small businesses. Their insurance policies include general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A (Excellent)
Frankenmuth Insurance

The firm has developed a strong reputation for excellent customer service, backed by a network of local agents providing personalized service. Consequently, Frankenmuth Insurance has become a trusted option for small businesses in the Midwest searching for reliable insurance solutions.

  • Offers a wide variety of coverage options
  • Known for outstanding customer service
  • Provides local agents with a personalized experience
  • Service availability is restricted outside of the Midwest
  • Few online resources for managing policies

8. Travelers

Travelers operates nationally as an insurance provider, presenting various coverage solutions for small businesses. The policies offered by Travelers include general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Average
  • A.M. Best Financial Strength Rating: A++ (Superior)
Travelers Insurance

The company is known for its robust financial standing and the convenience of its online policy management tools. These features make Travelers an attractive choice for small business owners searching for comprehensive insurance solutions that can be easily managed.

  • Provides an extensive range of coverage options
  • Maintains a strong financial status
  • Offers online policy management facilities
  • Receives varied reviews on customer service
  • Lacks a wide variety of industry-specific coverages

9. Chubb

Chubb is an internationally recognized insurance provider with wide-ranging coverage options for small businesses. These include general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A++ (Superior)
Chubb Insurance

Known for its solid financial positioning and proficient global insight, Chubb has become a dependable option for businesses pursuing extensive insurance solutions. Their worldwide expertise and financial strength make Chubb an optimal choice for comprehensive business insurance needs.

  • Provides a variety of comprehensive coverage options
  • A high financial strength rating
  • Global presence and expertise in the field
  • Limited online tools for managing policies
  • More focused on small businesses’ insurance needs.

10. Westfield Insurance

Westfield Insurance is a regional insurance provider that extends an extensive array of coverage options tailored to the needs of small businesses. The coverage areas include general liability, professional liability, commercial property, and workers’ compensation insurance.

  • Eligibility Criteria: Varies by policy type and industry
  • Complaint Level: Low
  • A.M. Best Financial Strength Rating: A (Excellent)
Westfield Insurance

The organization boasts a stable financial rating and distinguishes itself through personalized services delivered by local agents. This combination of financial solidity and personalized service makes Westfield Insurance a trustworthy option for small enterprises in the Midwest and Northeast regions.

  • A broad selection of coverage options
  • Holds a strong financial stability rating
  • Access to local agents for personalized attention
  • Availability is mainly limited to the Midwest and Northeast regions
  • The provision of online resources for policy management is scarce

Different Types of Small Business Insurance

Establishing a business requires understanding the various types of insurance to ensure optimal protection for your investment. Regulatory measures from the Department of Insurance ensure that the insurance companies operating conform to set standards. This involves regulating rates, approving policy language, and initiating enforcement actions in cases of violations of insurance laws. Below are some types of small business insurance usually considered by businesses.

General Liability Insurance

This basic insurance protects your business against third-party claims related to bodily injury, property damage, or personal/advertising harm. This insurance is critical for most small businesses given that accidents and injuries can happen on your premises or as a result of your services or products.

For instance, general liability insurance can cover medical expenses and legal fees if a customer suffers an accident at your store. Similarly, it would cover repair or replacement costs should you accidentally damage client property while providing a service.

Property Insurance

Property insurance guards your business’s tangible assets, such as your building, equipment, stock, and furnishings, from damages resulting from fire, theft, and vandalism, among other perils. This insurance is essential for small businesses owning or leasing a physical location or having costly equipment and stock.

Should your business encounter a covered loss, your property insurance will offset the cost of repairing or replacing the damaged items, enabling you to reinstate your business operations promptly.

Workers’ Compensation Insurance

Workers’ compensation insurance is mandated statewide, offering medical and wage benefits to employees injured or ill because of their work. Businesses with employees are usually required to carry this type of insurance.

This insurance protects your workers and mitigates your exposure to lawsuits. If an employee gets injured at work and gets workers’ compensation benefits, they generally renounce their right to sue your business for negligence. Engaging a business attorney would be beneficial.

Professional Liability Insurance

Also referred to as errors and omissions (E&O) insurance, professional liability insurance shields your business from claims relating to negligence, misrepresentation, or failed professional services. This insurance is particularly critical for businesses offering professional services.

Suppose a client alleges your business made an error or failed to deliver a service. In that case, your professional liability insurance can cover legal fees, settlements, judgments, and any needed corrections or additional work.

Commercial Auto Insurance

Commercial auto insurance covers vehicles owned or used by businesses, encompassing cars, trucks, and vans, on account of accidents, theft, and other damages. Commercial auto insurance is crucial to safeguard your investment and handle potential liabilities if your business heavily relies on vehicles.

Should an accident or incident involving your business vehicle occur, your commercial auto policy would cover repair or replacement costs, medical expenses, and legal fees if another party is injured.

Also Read: 5 Best Small Business Grants in the U.S. 2023

Why Do You Need a Business Insurance

Here are the reasons why you require small business insurance. These considerations will help you understand the importance and benefits of having insurance for your small business.

  • Protection from Liability: One of the primary reasons to get small business insurance is to protect against liability claims. Businesses interact with people daily, so there’s a risk of incidents leading to third-party injuries or damages, for which your business might be liable. Liability insurance protects your business from potentially devastating financial losses due to lawsuits.
  • Compliance with State Laws: Depending on your state and the nature of your business, you may be legally required to have certain types of business insurance. For instance, if you have employees, you’re typically required to have workers’ compensation insurance.
  • Business Continuity: Business insurance also ensures the continuity of your business in the event of unforeseen circumstances. Property insurance protects your business’s physical assets from risks such as fire, theft, floods, etc. If these assets are damaged or lost, property insurance can help cover the costs of their repair or replacement.
  • Protection for Employees: Insurance such as workers’ compensation protects your employees in case they get injured at work or fall ill due to their job. It covers their medical bills and loss of income, which not only aids your employees but also shields you from possible legal complications.
  • Enhances Business Credibility: Having insurance portrays your business as a safe bet to potential clients and investors. It signals that you’re a risk-conscious business owner who takes steps to ensure the smooth operation of your enterprise, thereby increasing your credibility and attractiveness in the market.


What is business insurance?

Business insurance is a form of protection that covers risks associated with running a business. It might include property damage, legal liability, employee-related risks, etc.

Why do small businesses need insurance?

Small business insurance protects from potential losses caused by unforeseen problems such as accidental damage, theft, liability claims, employee injuries, etc.

Who are the top 10 best small business insurance providers of 2023?

The top ten are Allianz, Allstate, Clear Blue Insurance, Farmers Insurance, Acuity, CNA, Frankenmuth Insurance, Travelers, Chubb, and Westfield Insurance.

What does Allianz offer to small businesses?

Allianz offers a variety of insurance options for small businesses, including comprehensive general liability, property, workers’ compensation, auto, cyber risk, and more.

How is Allstate beneficial for small business insurance?

Allstate offers a broad range of coverages for small businesses, including property insurance, general liability insurance, and workers’ compensation. Their policies can be customized to suit the unique needs of the business.

Why choose Clear Blue Insurance for my small business?

Clear Blue Insurance specializes in niche, under-served markets, offering tailored insurance solutions, excellent customer service, and a reputation for prompt claims handling.

What can Farmers Insurance offer to a small business?

Farmers Insurance offers customizable coverage for a wide range of small business types. Whether you own a retail store or restaurant or run a home-based business, Farmers can tailor coverages to meet your needs.

Why should I consider Acuity for my small business insurance?

Acuity is known for its fast, fair, and simple claims process and offers a broad range of coverages customized to the needs of different industries.

What makes CNA a suitable choice for small business insurance?

CNA provides a wide array of insurance solutions, from property and casualty to professional and specialty products, designed to meet the unique needs of small businesses.

What does Frankenmuth Insurance provide for small businesses?

Frankenmuth Insurance offers customized coverages, quick claims handling, and excellent customer service. It offers a variety of small business policies, including property insurance, liability insurance, and workers’ compensation.

Why choose Travelers for my small business insurance?

Travelers offers a comprehensive range of insurance coverage for small businesses and a particularly strong reputation for excellent customer service and claims resolution.

What does Chubb offer to a small business?

Chubb offers robust and customizable insurance solutions, from property and casualty to professional liability coverage. They are known for their exceptional claim management.

How does Westfield Insurance cater to small businesses?

Westfield Insurance provides wide coverage options for small businesses, including property, liability, auto, workers’ compensation, and umbrella policies. It also offers industry-specific coverages.

What types of small business insurance are there?

There are several types, including general liability, property insurance, workers’ compensation, professional liability, and cyber liability insurance.

What is general liability insurance?

General liability insurance covers claims for bodily injuries or property damage for which your business could be held responsible.

What is covered under property insurance?

Property insurance covers damage to business property and possessions due to fire, theft, or certain natural disasters.

What is workers’ compensation insurance?

Workers’ compensation insurance covers medical expenses and lost wages for employees who are injured on the job.

What is professional liability insurance?

Professional liability insurance, also known as errors and omissions insurance, covers claims of negligence or mistakes that cause financial harm to another party.

What is cyber liability insurance?

Cyber liability insurance covers costs associated with a data breach or loss of sensitive customer information.

How can a small business find the best insurance provider for their unique needs?

Small businesses should compare the coverage options, claims service, customer service, price, and financial strength ratings of several providers. They should also consider the specific risks associated with their industry and business activities to ensure they choose a provider that offers the right types of coverage.

How to Choose the Best Small Business Insurance for Your Business

Choosing the best small business insurance for your business is a crucial decision that should not be taken lightly. With so many options available in the market, navigating the intricacies of insurance policies can be overwhelming. However, it’s essential to understand your specific needs and assess the risks your business faces to tailor the right insurance coverage for your business.

To begin with, it’s important to conduct a risk assessment of your business. Identify the potential risks that your business is exposed to, whether it’s property damage, liability claims, worker injuries, or business interruption due to unforeseen events. Understanding your risks will help you determine the types of insurance coverage you need to protect your business adequately.

Next, consider the different types of small business insurance policies available in the market. Some common types of insurance coverage for small businesses include general liability insurance, property insurance, professional liability insurance, workers’ compensation insurance, and business interruption insurance. Each type of insurance provides specific coverage and protects against different risks, so it’s essential to find the right mix of policies that suit your business needs.

When choosing small business insurance, it’s important to work with a reputable insurance provider who understands the unique requirements of small businesses. Look for insurance companies that have experience in providing coverage for small businesses in your industry and have a track record of exceptional customer service. A reliable insurance provider will guide you through the process of selecting the right insurance policies and help you understand the fine print of the policies to avoid any surprises in case of a claim.

In addition to working with a reputable insurance provider, it’s also crucial to consider the cost of small business insurance. The premium you pay for insurance coverage should be affordable and fit within your budget while providing adequate protection for your business. Compare quotes from different insurance providers to find the best coverage at the most competitive price. However, remember that the cheapest insurance policy may not always offer the best coverage, so it’s important to strike a balance between cost and coverage.

Finally, keep in mind that small business insurance needs may evolve as your business grows and changes. Regularly review your insurance coverage and update it accordingly to ensure that your business is adequately protected against new risks and exposures. Working with an insurance provider who offers tailored solutions and flexible coverage options will make it easier to adjust your insurance policies as needed.

In conclusion, choosing the best small business insurance for your business requires careful consideration of your specific needs, risks, and budget. By conducting a thorough risk assessment, exploring different types of insurance coverage, working with a reputable insurance provider, and reviewing your coverage regularly, you can ensure that your business is protected against unforeseen events and risks that could potentially derail your operations. Remember, investing in the right insurance coverage is an essential step in safeguarding the future success and sustainability of your small business.


Choosing the optimal small business insurance for your LLC is vital to safeguarding your investment and ensuring your company’s ongoing success. Undertaking thorough research into each insurance provider, assessing their eligibility criteria, complaint levels and financial strength can enable informed decision-making. Weighing each option’s pros and cons can help you select the insurance coverage that most efficiently caters to your needs and provides robust protection for your business.

For more insights on establishing an LLC, ensure to visit LLCBase. This platform provides information guiding the structuring of LLCs, adding value to your foundational understanding and enabling smooth business setup.

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