How to Change a Business Name in Hawaii 2024: Ultimate Guide

Welcome to our all-in-one guide on renaming your business in Hawaii (also known as The Aloha State)! We know that a name change can impact your operations, brand, and customers. We aim to make this transition as smooth as possible, offering expert advice and guidance throughout the process.

Get ready to dive in as we explore the necessary steps for a successful business name change in Hawaii. We’ll cover everything from selecting a new name to updating crucial documents and registrations, ensuring your Hawaii LLC remains compliant and thriving. At LLCBase, we’re here to support you every step of the way in this exciting journey towards a fresh business identity in Hawaii!

Change a Business Name

On this page, you’ll learn about the following:

What is a Business Name
- Top Reasons for Changing a Business Name
Change a Business Name: A 4-Step Guide
Considerations When Changing a Business Name
FAQs

What is a Business Name

A business name, or trade name, is the official and unique title under which a company conducts its operations and represents itself to the public. It is essential to a company’s identity in branding, marketing, and communications. A well-chosen business name distinguishes a business from its competitors and conveys its values, mission, and services or products offered to customers.

A business name represents your company’s identity and is crucial for all branding and marketing initiatives. However, entrepreneurs often feel the need to change their business’s name at some point.

Top Reasons for Changing a Business Name

Rebranding: One of the most common reasons for changing a business name is rebranding. As businesses evolve over time, their initial name may no longer reflect the current products, services, or target audience. A new name can help create a refreshed identity and better communicate the business’s direction.
Expansion: Another reason for changing a business name is geographical or market expansion. If your company name was initially tied to a specific location or target market, a change might be necessary to reflect the new areas you’re targeting.
Mergers and Acquisitions: Adopting a new name representing both entities’ strengths may be beneficial if your business merges with or acquires another company.
Legal Issues: Trademark disputes or potential infringement can also lead to a business name change. If you’re facing legal challenges over your company’s name, rebranding might be a wise choice to avoid further issues.
Negative Associations: Suppose your business has faced negative press or unfavorable associations with its current name. In that case, a name change can help distance the company from past issues and signal a fresh start.

Change a Business Name: A 4-Step Guide

Let’s discuss the various steps and procedures involved in changing your business name effectively:

Step 1: Choose Your New Business Name

Selecting a new name is the first step in changing your business name in Hawaii. Many business owners file a DBA (Doing Business As) or a Fictitious Name before registering their business with the Secretary of State (SOS). They can then change this name when filing their business. To choose a new name and file a DBA, follow the steps below:

Visit the Hawaii Secretary of State to access the Hawaii Business Express, where you can search for the desired name and confirm its availability.
Once you have found an available name, proceed with the DBA name filing in Hawaii. The Hawaii DBA filing method can be done through several methods, online, fax, email, by mail, or in-person, which may include For online filing, check the Hawaii Secretary of State. There, look for the “Trade Names” section. You will get the registration form. or For offline filing, send the form by mail to the Department of Commerce and Consumer Affairs, Business Registration Division, P.O. Box 40, Honolulu, Hawaii 96810, email it to [email protected], or fax it to (808) 586-2733 options.
Depending on the chosen filing method, you may need to submit a DBA application form and pay the associated $50. This fee may vary depending on your state and filing method.
After successfully filing your DBA, keep track of the five years, as you may need to renew your DBA registration periodically, depending on your state’s requirements.

By following these steps, you can ensure a smooth transition in changing your business name in Hawaii while maintaining compliance with state regulations. Remember to update all relevant documents, licenses, and registrations with your new business name to avoid confusion and maintain a consistent brand identity.

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Hawaii Requirements to Change a Business Name

Before proceeding with the next step, it is crucial to know the naming guidelines when choosing a new name for your business. These guidelines may vary based on the type of business structure. For example, if you start a Hawaii LLC, the following rules must be observed when changing the name:

The name should be available for use
The name should not be in use by another business
The new name must include “LLC” if it is a limited liability company
The name should not be confused with a government entity
The name should be unique

Read the Hawaii LLC name search article to learn more about LLC naming guidelines if you are forming an LLC.

Step 2: Prepare the Documents

Once you choose a new business name, prepare the necessary documents to file the Hawaii Articles of Amendment. Gathering all the required information and double-checking for accuracy before the submission is essential. Along with the name change form, submit the following details:

Current business name: Provide the existing name of your business as it appears on your registration documents.
New business name: Clearly state the new name you have chosen for your business, ensuring that it complies with your state’s naming guidelines.
The entity number of the business: Include the unique identification number issued by the Hawaii for your business. This number is often called the Secretary of State File Number or the Business Identification Number.
Board of Directors’ approval statement (for corporations): If your business is a corporation, provide a statement indicating that the Board of Directors has approved the name change. This statement should include the date of the meeting during which the decision was made and the signatures of the authorized representatives.
Information on shares (if applicable): For corporations, provide details on the number of authorized shares, the various classes of shares, and any changes to the share structure resulting from the name change.
Signatures of members (LLC) or Shareholders (Corporation): Obtain and include the signatures of all required parties, such as LLC members or corporate shareholders, to confirm their agreement to the name change.
Hawaii Articles of Amendment filing fee: Include the appropriate filing fee of $25.00 in Hawaii. This fee may vary depending on the state and the type of business entity.

Just like the first process of starting a business in Hawaii, ensure that the details in the Articles of Amendment are consistent with the initial filing documents. Inconsistencies may result in the cancellation of your registration or delays in processing the name change. By carefully preparing and reviewing your amendment documents, you can help ensure a smooth transition to your new business name in Hawaii.

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Step 3: File the Hawaii Articles of Amendment

After thoroughly preparing and reviewing all the necessary documents, proceed to file the Hawaii Articles of Amendment for your Hawaii LLC or an Amendment of Articles of Incorporation for corporations. Keep in mind the following steps to ensure a successful filing:

Attach the name reservation form: Remember to include the name reservation form with the Amendment forms. This form typically confirms that you have reserved and have the right to use the new business name.
Choose the appropriate filing method: You can file the Articles of Amendment online or by mail, depending on your state’s available options. Each method may have specific requirements or fees, so research your state’s guidelines to determine the best option for your business.
Submit the Articles of Amendment forms and fees: Complete the required amendments, providing accurate information and including all necessary signatures. Include the appropriate Hawaii Articles of Amendment filing fee of $25.00, which may vary depending on your state and business entity type.
Keep track of processing times: Depending on your state and filing method, the processing time for your Amendment may vary. Monitor your filing status and be prepared to address any questions or concerns from the state agency.
Obtain a confirmation or updated registration documents: Once your Articles of Amendment has been processed and approved, you should receive a confirmation or updated registration documents reflecting the new business name. Keep these documents for your records and update any other relevant materials.

By diligently following these steps and adhering to your state’s requirements, you can successfully file the Hawaii Articles of Amendment and transition to your new business name. Remember to update all related licenses, permits, and registrations to maintain compliance and prevent confusion.

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Step 4: Update the New Business Name

Once you have successfully filed the Hawaii Articles of Amendment, updating the new business name in various areas is crucial to maintain compliance, prevent confusion, and ensure a seamless transition.

We’ve also compiled a list of the best business attorneys in Hawaii to support you in changing and updating your business name. Please take a moment to explore their services!

But if you decided to update the new business name yourself, consider the following updates that you need to do:

Legal documents: Update the Hawaii statement of information, loan documents, active legal contracts, lease agreements, and any other relevant legal documents with your new business name.
City/local registration: If your city or local authorities require business registration, update your new business name with the appropriate departments, such as the Hawaii Department of Commerce and Consumer Affairs, by submitting the necessary forms and fees.
Business Licenses: Contact the relevant departments to update your new name and obtain the necessary Hawaii business licenses and permits for operating in Hawaii.
Bank Accounts: Visit your bank or financial institution to update your business accounts, credit cards, and checks to reflect the new name, ensuring a smooth financial transition.
Internal Revenue Service (IRS): Amend your business name with the IRS by obtaining your EIN records or filing an updated General Tax Exemption Form to maintain compliance and prevent confusion.
Other updates: If you have employees, amend your records with the Hawaii Department of Labor and Industrial Relations and the employment development authority. Update any additional business permits, insurance policies, and legal documents as needed.
Marketing materials: Update your website, signage, business cards, merchandise, social media profiles, email signatures, and other places where your business name is displayed to maintain a consistent brand identity.

Updating your business name across all relevant areas ensures a smooth transition and minimizes any potential issues arising from the name change. This comprehensive approach will help maintain your business’s credibility and reputation while adapting to the new name in Hawaii.

Considerations When Changing a Business Name

Customer Recognition: When changing your business name, it’s essential to consider its impact on your existing customers’ recognition of your brand. Ideally, the new name should maintain some connection to the old one to retain customer loyalty and familiarity.
Trademarks and Domain Name Availability: Before settling on a new name, ensure it is available for trademark registration and a corresponding domain name is available for your online presence.
Costs and Time Investment: Changing a business name involves various costs, such as legal fees and marketing expenses. The process can be time-consuming, from notifying customers and suppliers to updating documentation and signage.
Search Engine Optimization (SEO) Impact: Changing your business name can impact your website’s SEO rankings. Building a strong online presence using your new name and updating all online content and backlinks will require extensive work.
Notify Relevant Authorities: When changing your company’s name, ensure you notify the relevant local, state, and federal authorities, update your tax information, and obtain new business licenses and permits.

FAQs

What is the process to change a business name in Hawaii?

The process involves filing a Name Change Amendment with the Hawaii Department of Commerce and Consumer Affairs (DCCA).

How long does it take to change a business name in Hawaii?

The processing time varies depending on the workload at the DCCA, but it usually takes around two weeks.

Do I need to apply for a new EIN (Employer Identification Number) if I change my business name in Hawaii?

No, you do not need to apply for a new EIN if you only change your business name.

Can I change my business name online with the DCCA in Hawaii?

Yes, you can file the Name Change Amendment online through the DCCA’s Business Registration Division website.

Is there a fee for changing a business name in Hawaii?

Yes, there is a filing fee of $25 for changing a business name in Hawaii.

What documents do I need to submit with the Name Change Amendment in Hawaii?

You only need to submit the Name Change Amendment form and the filing fee to the DCCA.

Can I change my business name and structure at the same time in Hawaii?

Yes, you can change your business name and structure at the same time, but you need to file separate forms for each change.

Can I reserve a new business name before I change it in Hawaii?

Yes, you can reserve a new business name through the DCCA’s Business Registration Division website before you file the Name Change Amendment.

Do I need to update my business licenses and permits after changing my business name in Hawaii?

Yes, you need to update your business licenses and permits with the relevant agencies in Hawaii.

Will my business name change affect my business bank account in Hawaii?

Yes, you need to update your business name with your bank and provide them with the revised business registration documents.

What is the difference between a sole proprietorship and a corporation in Hawaii?

A sole proprietorship is an unincorporated business owned by one person, while a corporation is a separate legal entity owned by shareholders.

Can I change my business name if I have unresolved tax debts in Hawaii?

No, you cannot change your business name until you resolve any outstanding tax debts with the Hawaii Department of Taxation.

What happens to my existing contracts and agreements if I change my business name in Hawaii?

You need to review all your existing contracts and agreements and update them with your new business name.

How can I notify my customers and vendors about my business name change in Hawaii?

You can send out a formal announcement or email about the name change and update your website and social media platforms.

Can I change my business name again after I have already changed it once in Hawaii?

Yes, you can change your business name multiple times in Hawaii, as long as you follow the appropriate procedures.

Do I need to register my new business name with the US Patent and Trademark Office (PTO) in Hawaii?

No, you do not need to register your new business name with the PTO unless it is eligible for trademark registration.

Can I change the spelling of my business name when filing for a Name Change Amendment in Hawaii?

Yes, you can change the spelling of your business name, but it should still be recognizable to the public and not create confusion.

Will I receive a new Hawaii Certificate of Good Standing after a business name change?

No, you do not receive a new Certificate of Good Standing, but your existing certificate will reflect the new business name.

Can I change the web address associated with my business name in Hawaii?

Yes, you can update your web address or domain name to match your new business name.

Do I need to notify the IRS (Internal Revenue Service) about my business name change in Hawaii?

No, notifying the DCCA is sufficient, and they will share the information with the IRS.

How do I know if my new business name is available in Hawaii?

You can search for existing business names in Hawaii through the DCCA’s online Business Name Database.

Can I change the name of my LLP (Limited Liability Partnership) in Hawaii?

Yes, you can change the name of your LLP by filing a Name Change Amendment with the DCCA.

Can I revert to my old business name if I change it in Hawaii?

Yes, you can revert to your old business name, but you need to follow the appropriate procedures and file another Name Change Amendment.

Will I have to pay additional taxes or fees for changing my business name in Hawaii?

No, there are no additional taxes or fees associated with changing a business name in Hawaii, only the $25 filing fee.

Can I change my LLC (Limited Liability Company) name in Hawaii?

Yes, you can change the name of your LLC by filing a Name Change Amendment with the DCCA.

Can I change the name of my Hawaii non-profit organization?

Yes, you can change the name of your non-profit organization by filing a Name Change Amendment or submitting amended articles of incorporation.

Do I need to update my D&B (Dun & Bradstreet) Number after changing my business name in Hawaii?

Yes, you need to update your D&B Number with Dun & Bradstreet after changing your business name.

Are there any penalties for not changing my business name properly in Hawaii?

Yes, there can be penalties or fines for not updating your business name correctly or timely, as required by law in Hawaii.

What is the process for changing a business name in Hawaii?

The process involves filing a Name Change Amendment with the Hawaii Secretary of State.

Do I have to file anything with the IRS if I change my business name in Hawaii?

Yes, you’ll still need to update your tax information with the IRS.

What if my business operates under multiple names? Do I have to change them all at once?

No, you can choose which names to change, but you’ll need to file a separate Name Change Amendment for each.

Can I change my business name to anything I want?

As long as it’s available and not already in use by another business, you generally can choose any name you want.

Where can I check if a business name is already in use in Hawaii?

You can search for name availability using the State of Hawaii’s business name search tool.

What information do I need to provide when filing a Name Change Amendment in Hawaii?

You’ll need to provide your business name, new business name, and your Hawaii business registration number.

Do I need to provide any additional documentation when filing a Name Change Amendment in Hawaii?

No, unless your business type requires specific documentation for changes, such as LLCs.

What if my business has other registrations, such as a DBA or trademark? Do I need to update those too?

Yes, you’ll generally want to update any other registrations to match your new business name.

Can I file a Name Change Amendment in Hawaii for a foreign (out-of-state) business?

No, you’ll need to file with the state where your original registration occurred.

What happens if someone else in Hawaii is already using the business name I want?

You’ll need to choose a different business name or file for permission to use the name.

Does changing a business name in Hawaii require a new EIN or other tax identification numbers?

No, your existing tax identification numbers will remain the same.

How long does it take for the change to be reflected on state and federal records?

It can take up to several weeks for the entire process to be completed and for all records to show your new business name.

Do I need to notify clients or customers about the business name change?

Yes, it’s a good idea to make an announcement to your clients or customers so they are aware of the change.

Are there any penalties for not updating your business name in Hawaii?

Yes, you may face legal issues or limitations on your business activities.

Can a name change affect the standing of my business in Hawaii?

It may impact your business credit or ability to participate in certain contracts or agreements.

Can I change my business name in Hawaii if I owe taxes or fees?

Generally, you’ll need to take care of any outstanding amount before changing your name.

What if I change my name but then change it back to the original name?

You can still file to change the name again, but you may need to wait a certain amount of time before doing so.

Can I change the structure of my business when changing the name, such as from a sole proprietorship to an LLC?

Yes, you can use the name change process to also update the structure of your business.

Do I need to update any marketing materials or websites with the new business name?

Yes, it’s a good idea to make sure all marketing materials and online profiles reflect the new name.

Can I trademark the new business name in Hawaii?

Yes, you can file for a trademark with the US Patent and Trademark Office.

Can I change my LLC’s name by amending the Operating Agreement instead of filing a Name Change Amendment?

It’s not recommended – you should properly register the new business name with the Secretary of State.

What if I change my mind about the new name after submitting the Name Change Amendment?

You can typically request to withdraw your name change, but fees and processing times may apply.

Will changing the name affect my business license or permit in Hawaii?

You should update any related permits or licenses with the new business name.

Can changing the business name in Hawaii affect any contracts or agreements I have in place?

Dishonoring a previously agreed contract can put you in breach of an agreement, so be aware of this before making changes to the business name.

If my business is registered at a physical location and I change my name, do I need to update sign?

Yes, it’s a good idea to update the sign to reflect the new business name.

Do I need to hire an attorney or file anything with the Hawaii courts to change my business name?

No, you can file directly with the Hawaii Secretary of State without a lawyer.

Is there a specific time limit for changing my business name in Hawaii after incorporating or registering my business?

No, as long as you are within the allotted time frame, you can change your business name without complications.

Conclusion

Changing your business name in Hawaii is a significant decision that requires careful planning and attention to detail. By following the steps outlined in this guide and diligently updating your business name across all relevant areas, you can ensure a seamless transition while maintaining compliance with state regulations and preserving your brand’s reputation.

We invite you to visit LLCBase for more helpful resources and guidance on navigating the complexities of running a successful business in Hawaii. Let’s make your business an enduring success story in Hawaii!