How to Change a Business Name in Oregon 2024: Ultimate Guide

Welcome to our all-in-one guide on renaming your business in Oregon (also known as The Beaver State)! We know that a name change can impact your operations, brand, and customers. We aim to make this transition as smooth as possible, offering expert advice and guidance throughout the process.

Get ready to dive in as we explore the necessary steps for a successful business name change in Oregon. We’ll cover everything from selecting a new name to updating crucial documents and registrations, ensuring your Oregon LLC remains compliant and thriving. At LLCBase, we’re here to support you every step of the way in this exciting journey towards a fresh business identity in Oregon!

Change a Business Name

On this page, you’ll learn about the following:

What is a Business Name
- Top Reasons for Changing a Business Name
Change a Business Name: A 4-Step Guide
Considerations When Changing a Business Name
FAQs

What is a Business Name

A business name, or trade name, is the official and unique title under which a company conducts its operations and represents itself to the public. It is essential to a company’s identity in branding, marketing, and communications. A well-chosen business name distinguishes a business from its competitors and conveys its values, mission, and services or products offered to customers.

A business name represents your company’s identity and is crucial for all branding and marketing initiatives. However, entrepreneurs often feel the need to change their business’s name at some point.

Top Reasons for Changing a Business Name

Rebranding: One of the most common reasons for changing a business name is rebranding. As businesses evolve over time, their initial name may no longer reflect the current products, services, or target audience. A new name can help create a refreshed identity and better communicate the business’s direction.
Expansion: Another reason for changing a business name is geographical or market expansion. If your company name was initially tied to a specific location or target market, a change might be necessary to reflect the new areas you’re targeting.
Mergers and Acquisitions: Adopting a new name representing both entities’ strengths may be beneficial if your business merges with or acquires another company.
Legal Issues: Trademark disputes or potential infringement can also lead to a business name change. If you’re facing legal challenges over your company’s name, rebranding might be a wise choice to avoid further issues.
Negative Associations: Suppose your business has faced negative press or unfavorable associations with its current name. In that case, a name change can help distance the company from past issues and signal a fresh start.

Change a Business Name: A 4-Step Guide

Let’s discuss the various steps and procedures involved in changing your business name effectively:

Step 1: Choose Your New Business Name

Selecting a new name is the first step in changing your business name in Oregon. Many business owners file a DBA (Doing Business As) or a Fictitious Name before registering their business with the Secretary of State (SOS). They can then change this name when filing their business. To choose a new name and file a DBA, follow the steps below:

Visit the Oregon Secretary of State to access the Oregon Secretary of State Business Name Search, where you can search for the desired name and confirm its availability.
Once you have found an available name, proceed with the DBA name filing in Oregon. The Oregon DBA filing method can be done through three methods, online, by mail, and in person filing., which may include For online filing, check the Oregon Secretary of State Secure Access System website or For filing offline, you must send the accomplished DBA filing form to the Oregon Secretary of State, Corporation Division, 255 Capitol St. NE, Suite 151, Salem, OR 97310 or drop it off in person at the same address. options.
Depending on the chosen filing method, you may need to submit a DBA application form and pay the associated $50. This fee may vary depending on your state and filing method.
After successfully filing your DBA, keep track of the two years, as you may need to renew your DBA registration periodically, depending on your state’s requirements.

By following these steps, you can ensure a smooth transition in changing your business name in Oregon while maintaining compliance with state regulations. Remember to update all relevant documents, licenses, and registrations with your new business name to avoid confusion and maintain a consistent brand identity.

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Oregon Requirements to Change a Business Name

Before proceeding with the next step, it is crucial to know the naming guidelines when choosing a new name for your business. These guidelines may vary based on the type of business structure. For example, if you start a Oregon LLC, the following rules must be observed when changing the name:

The name should be available for use
The name should not be in use by another business
The new name must include “LLC” if it is a limited liability company
The name should not be confused with a government entity
The name should be unique

Read the Oregon LLC name search article to learn more about LLC naming guidelines if you are forming an LLC.

Step 2: Prepare the Documents

Once you choose a new business name, prepare the necessary documents to file the Oregon Articles of Amendment. Gathering all the required information and double-checking for accuracy before the submission is essential. Along with the name change form, submit the following details:

Current business name: Provide the existing name of your business as it appears on your registration documents.
New business name: Clearly state the new name you have chosen for your business, ensuring that it complies with your state’s naming guidelines.
The entity number of the business: Include the unique identification number issued by the Oregon for your business. This number is often called the Secretary of State File Number or the Business Identification Number.
Board of Directors’ approval statement (for corporations): If your business is a corporation, provide a statement indicating that the Board of Directors has approved the name change. This statement should include the date of the meeting during which the decision was made and the signatures of the authorized representatives.
Information on shares (if applicable): For corporations, provide details on the number of authorized shares, the various classes of shares, and any changes to the share structure resulting from the name change.
Signatures of members (LLC) or Shareholders (Corporation): Obtain and include the signatures of all required parties, such as LLC members or corporate shareholders, to confirm their agreement to the name change.
Oregon Articles of Amendment filing fee: Include the appropriate filing fee of $100 in Oregon. This fee may vary depending on the state and the type of business entity.

Just like the first process of starting a business in Oregon, ensure that the details in the Articles of Amendment are consistent with the initial filing documents. Inconsistencies may result in the cancellation of your registration or delays in processing the name change. By carefully preparing and reviewing your amendment documents, you can help ensure a smooth transition to your new business name in Oregon.

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Step 3: File the Oregon Articles of Amendment

After thoroughly preparing and reviewing all the necessary documents, proceed to file the Oregon Articles of Amendment for your Oregon LLC or an Amendment of Articles of Incorporation for corporations. Keep in mind the following steps to ensure a successful filing:

Attach the name reservation form: Remember to include the name reservation form with the Amendment forms. This form typically confirms that you have reserved and have the right to use the new business name.
Choose the appropriate filing method: You can file the Articles of Amendment online or by mail, depending on your state’s available options. Each method may have specific requirements or fees, so research your state’s guidelines to determine the best option for your business.
Submit the Articles of Amendment forms and fees: Complete the required amendments, providing accurate information and including all necessary signatures. Include the appropriate Oregon Articles of Amendment filing fee of $100, which may vary depending on your state and business entity type.
Keep track of processing times: Depending on your state and filing method, the processing time for your Amendment may vary. Monitor your filing status and be prepared to address any questions or concerns from the state agency.
Obtain a confirmation or updated registration documents: Once your Articles of Amendment has been processed and approved, you should receive a confirmation or updated registration documents reflecting the new business name. Keep these documents for your records and update any other relevant materials.

By diligently following these steps and adhering to your state’s requirements, you can successfully file the Oregon Articles of Amendment and transition to your new business name. Remember to update all related licenses, permits, and registrations to maintain compliance and prevent confusion.

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Step 4: Update the New Business Name

Once you have successfully filed the Oregon Articles of Amendment, updating the new business name in various areas is crucial to maintain compliance, prevent confusion, and ensure a seamless transition.

We’ve also compiled a list of the best business attorneys in Oregon to support you in changing and updating your business name. Please take a moment to explore their services!

But if you decided to update the new business name yourself, consider the following updates that you need to do:

Legal documents: Update the Oregon statement of information, loan documents, active legal contracts, lease agreements, and any other relevant legal documents with your new business name.
City/local registration: If your city or local authorities require business registration, update your new business name with the appropriate departments, such as the Oregon Secretary of State, by submitting the necessary forms and fees.
Business Licenses: Contact the relevant departments to update your new name and obtain the necessary Oregon business licenses and permits for operating in Oregon.
Bank Accounts: Visit your bank or financial institution to update your business accounts, credit cards, and checks to reflect the new name, ensuring a smooth financial transition.
Internal Revenue Service (IRS): Amend your business name with the IRS by obtaining your EIN records or filing an updated no form to maintain compliance and prevent confusion.
Other updates: If you have employees, amend your records with the Oregon Employment Department and the employment development authority. Update any additional business permits, insurance policies, and legal documents as needed.
Marketing materials: Update your website, signage, business cards, merchandise, social media profiles, email signatures, and other places where your business name is displayed to maintain a consistent brand identity.

Updating your business name across all relevant areas ensures a smooth transition and minimizes any potential issues arising from the name change. This comprehensive approach will help maintain your business’s credibility and reputation while adapting to the new name in Oregon.

Considerations When Changing a Business Name

Customer Recognition: When changing your business name, it’s essential to consider its impact on your existing customers’ recognition of your brand. Ideally, the new name should maintain some connection to the old one to retain customer loyalty and familiarity.
Trademarks and Domain Name Availability: Before settling on a new name, ensure it is available for trademark registration and a corresponding domain name is available for your online presence.
Costs and Time Investment: Changing a business name involves various costs, such as legal fees and marketing expenses. The process can be time-consuming, from notifying customers and suppliers to updating documentation and signage.
Search Engine Optimization (SEO) Impact: Changing your business name can impact your website’s SEO rankings. Building a strong online presence using your new name and updating all online content and backlinks will require extensive work.
Notify Relevant Authorities: When changing your company’s name, ensure you notify the relevant local, state, and federal authorities, update your tax information, and obtain new business licenses and permits.

FAQs

What is the process for changing a business name in Oregon?

To change a business name in Oregon, you need to file an Amendment to Articles of Organization or Amendment to Articles of Incorporation with the Oregon Secretary of State.

What kind of businesses can change their name in Oregon?

All types of businesses – LLCs, corporations, sole proprietorships, partnerships – can change their name in Oregon.

What is the fee for changing a business name in Oregon?

The fee to change a business name in Oregon is $50.

Can I change my business name in Oregon online?

Yes, you can change your business name in Oregon online through the Secretary of State’s website.

How long does it take to change a business name in Oregon?

It typically takes around 5-7 business days for the Oregon Secretary of State’s office to process a name change.

What documents are required to change a business name in Oregon?

To change a business name in Oregon, you will need to submit an Amendment to Articles of Organization or Amendment to Articles of Incorporation.

Do I need to obtain new business licenses and permits after changing my business name in Oregon?

Yes, you may need to obtain new business licenses and permits with your updated business name after changing it in Oregon.

Who should I notify after changing my business name in Oregon?

You should notify the IRS, state taxing authorities, banks, suppliers, customers, and anyone else you do business with after changing your business name in Oregon.

Will my tax ID number change after I change my business name in Oregon?

No, your tax ID number will remain the same after changing your business name in Oregon.

Does changing a business name affect my business’s legal structure?

No, changing a business name does not affect a business’s legal structure in Oregon.

How can I check if my business name is available to use in Oregon?

You can check if your business name is available to use in Oregon by conducting a business name search on the Secretary of State’s website.

Can I reserve a new business name while waiting for my name change in Oregon?

No, Oregon does not allow business name reservations.

Can I change the name of my LLC in Oregon to a fictitious name?

Yes, you can change the name of your Oregon LLC to a fictitious name by amending its Articles of Organization with the Secretary of State.

Can a sole proprietorship change its business name in Oregon without creating a new entity?

Yes, a sole proprietorship can change its business name in Oregon without creating a new entity by filing articles of amendment with the Secretary of State.

Do I need to update my business name on my business bank account after changing it in Oregon?

Yes, you should update your business name on your business bank account after changing it in Oregon.

Can I change the structure of my business when changing its name in Oregon?

Yes, you can change the structure of your Oregon business when changing its name by filing the appropriate documents with the Secretary of State.

Will I lose my business’s history and credit after changing its name in Oregon?

No, changing your Oregon business’s name does not affect the business’s credit history or reputation.

Can I change my business name in Oregon to an existing name that is being used by another business in a different industry?

It is not recommended that you change your Oregon business name to one that is already being used by another business in a different industry, as it may cause confusion.

Do I need to publish a notice after changing my business name in Oregon?

No, Oregon does not require you to publish a notice after changing your business name.

Can I change my business name in Oregon to a name that includes a trademark from another company?

It is generally recommended that you do not incorporate another company’s trademark into your business name without permission, as it can result in legal issues.

Can I change my business name in Oregon to a name in a different language or alphabet?

Yes, you can change your business name in Oregon to a name in a different language or alphabet.

Can a foreign entity doing business in Oregon change its name?

Yes, a foreign entity doing business in Oregon can change its name by filing an amendment with the Oregon Secretary of State.

Can I change my business name in Oregon after filing for bankruptcy?

If you are changing your business name in Oregon after filing for bankruptcy, you will likely need to seek permission from the bankruptcy court to do so.

Can I change my business name in Oregon if I have outstanding debts or taxes?

Yes, you can change your business name in Oregon if you have outstanding debts or taxes, but you may need to address these issues separately.

How can I modify my LLC operating agreement after changing my business name in Oregon?

To modify your Oregon LLC operating agreement after changing your business name, you should conduct a thorough review of the agreement and make appropriate changes.

Can I change my Oregon LLC’s name without consent from all members?

Generally, you would need consent from all members of an Oregon LLC to change its name, unless the LLC’s operating agreement specifies otherwise.

Will a change in business name affect my sales tax collection responsibility in Oregon?

No, a change in business name does not affect your sales tax collection responsibility in Oregon.

Can I file the amendment to change my business name in Oregon by mail or must I file it in person?

You can file the amendment to change your Oregon business name by mail or online. However, in-person filing is currently unavailable due to COVID-19 precautions.

Can I change my business name in Oregon back to the original name if I later change my mind?

Yes, you can change your Oregon business name back to its original name by filing an amendment with the Secretary of State.

How do I change a business name in Oregon?

You can change a business name in Oregon by filing an Amendment to your Articles of Organization or Articles of Incorporation with the Oregon Secretary of State.

Do I need to have a reason for changing my business name in Oregon?

No, there is no requirement for a specific reason to change a business name in Oregon.

What is the process of changing a business name in Oregon?

To change a business name in Oregon, you must file an Amendment to your Articles of Organization or Articles of Incorporation with the Oregon Secretary of State.

Can I check the availability of my new business name before I make a name change in Oregon?

Yes, you can check the availability of your new business name in Oregon on the Oregon Secretary of State’s business name database.

Do I need to notify anyone after changing my business name in Oregon?

After changing your business name in Oregon, you must notify all businesses and government agencies with whom you have contracts and do business.

Can I change my business name online in Oregon?

Yes, you can file an Amendment to your Articles of Organization or Articles of Incorporation for changing your business name online using the Oregon Secretary of State’s online portal.

Do DBAs need to file for a name change if they want to change their business name in Oregon?

Sole proprietors who operate under a Doing Business As (DBA) name in Oregon must file a Business Name Change form with the Oregon Secretary of State when informally changing their name of business.

Is there a deadline to change my business name in Oregon?

There is no deadline to change a business name in Oregon.

Can I change my business name in Oregon during the year-end reporting period?

Yes, you can change your business name in Oregon during the year-end reporting period.

Do I need to obtain new business licenses and permits after filing for a name change in Oregon?

After changing your business name in Oregon, you may need to obtain new licenses and permits using your new business name.

Do I need to get a new EIN after changing my business name in Oregon?

No, you do not need to obtain a new EIN after changing your business name in Oregon.

Can I operate under my old business name after filing for a name change in Oregon?

After filing for a name change in Oregon, you can continue to do business using your old business name until you have made all the required legal and operational changes.

Can someone veto my proposed new business name in Oregon?

If your proposed business name is similar to any existing name or considered protected under Oregon law, the Oregon Secretary of State may not approve it.

Which government agency should I contact if I want to change my business entity in Oregon?

To change your business entity in Oregon, contact the Oregon Secretary of State’s Business Office.

What types of Business entities can change their name in Oregon?

Corporations, LLCs, and other business entities can change their name in Oregon by filing an Amendment to their Articles of Organization or Articles of Incorporation.

Can I operate a business under a new name that I have not legally changed in Oregon?

No, you cannot operate a business under a new name that you have not legally changed in Oregon.

What is the best way to select a new business name in Oregon?

Select a name that is unique, memorable, and concise while avoiding any unethical, misleading names when selecting a new business name in Oregon.

Do I need to publish my new business name in a newspaper in Oregon?

There is no requirement to publish your new business name change in a newspaper in Oregon.

Can I change a business name on short notice in Oregon?

You can legally change the name of your business on short notice in Oregon by filing an Amendment to your Articles of Organization or Articles of Incorporation.

What happens if I do not change my business name legally in Oregon?

Operating a business under a legally unregistered name is illegal in Oregon.

Can anybody use the business name that I use after my name change in Oregon?

No, other parties cannot use your newly registered business name in Oregon after registration.

Can I check the status of my name change application online in Oregon?

Yes, you can check the status of your name change application online at the Oregon Secretary of State’s website.

Is there anything else I need to do, such as updating my bank, after changing my business name in Oregon?

Yes, after changing your business name in Oregon, you must update your bank and financial accounts, letterhead, and any other business collateral that may reference your old business entity name.

Can I change my business name and move to another city located in Oregon at the same time?

Yes, you can change the name of your business and move your location within Oregon at the same time.

I would like to change only a portion of my business name – is there a specific process for making such a change in Oregon?

To change only a portion of a business name in Oregon under a sole proprietorship, you must file a Certificate of Assumed Business Name with the Oregon Secretary of State, while an LLC or corporation must file an Amendment to the company’s articles of incorporation or organization.

How will my customers know that I have changed my business name in Oregon?

You must notify your customers that your business has changed its name using your previously used contact information.

Can I trademark my newly registered business name in Oregon?

Yes, after registering a business name in Oregon, you can file for a trademark in the United States Patent and Trademark Office (USPTO).

Conclusion

Changing your business name in Oregon is a significant decision that requires careful planning and attention to detail. By following the steps outlined in this guide and diligently updating your business name across all relevant areas, you can ensure a seamless transition while maintaining compliance with state regulations and preserving your brand’s reputation.

We invite you to visit LLCBase for more helpful resources and guidance on navigating the complexities of running a successful business in Oregon. Let’s make your business an enduring success story in Oregon!